Top 10 Metrics and KPIs for SaaS Companies
Get an overview of the most important SaaS metrics in
What is CAC and how should I calculate it?
Acquisition cost is a critical metric for SaaS companies.
Unit Economics & how to impress your investors
SaaS companies which track their data and metrics are consistently
Your investors’ metric of choice – ARR & MRR
ARR and MRR are critical to SaaS companies. Understand
What is your Churn Rate? And what can be done to reduce it?
This article highlights three of the best tools to measure,
What is cohort analysis and how can it benefit your business?
Cohort analysis is an ideal tool to understand customer behaviour,
The importance of metrics during times of uncertainty
This article highlights how metrics can and should be the
How to increase your SaaS ARR – Top 10 tips
Boost your SaaS ARR with our ten tips on boosting customer retention, upsell, and acquisition.
SaaS Benchmarks: Cash burn
This is the third of six articles on the latest SaaS Benchmarks, providing a global view of benchmarking data with insights from the USA and Europe. This article focuses on cash burn, which is particularly relevant as there have been significant shifts in the market in late 2022 and early 2023.
Top 10 Metrics and KPIs for SaaS Companies
Get an overview of the most important SaaS metrics in a single article, with easy to understand definitions for each KPI.
What is CAC and how should I calculate it?
Acquisition cost is a critical metric for SaaS companies. Understand how to calculate in this quick 2 minute read.
Unit Economics & how to impress your investors
SaaS companies which track their data and metrics are consistently more successful in the long term. Investors know this, but are frustrated by investee data
Your investors’ metric of choice – ARR & MRR
ARR and MRR are critical to SaaS companies. Understand why in this short 3 minute read.
What is your Churn Rate? And what can be done to reduce it?
This article highlights three of the best tools to measure, understand and reduce customer churn.
What is cohort analysis and how can it benefit your business?
Cohort analysis is an ideal tool to understand customer behaviour, from churn to revenue growth. Learn more here.
The importance of metrics during times of uncertainty
This article highlights how metrics can and should be the gauge for business performance even in times of extreme uncertainty.
How to handle prepayments in your SaaS company
Find out more about how to manage prepayments and the ways automated accounting can help your SaaS company.
Best ways to streamline your prepayments handling
Find out more about how to manage prepayments and the ways automated accounting can help your business.
How to manage deferred revenue in a SaaS company
Get a deep understanding of deferred revenue and what it means in your SaaS company.
How to increase your SaaS ARR – Top 10 tips
Boost your SaaS ARR with our ten tips on boosting customer retention, upsell, and acquisition.
Case Study – Cue
Watch Estiaan explain how ScaleXP has helped him and the team at Cue to save 5 days per month and be investor-ready.
Revenue Recognition for SaaS Businesses
This article provides options for SaaS companies to automate revenue recognition.