Cost of customer acquisition is a profound and critical metric for high growth companies. It indicates the cost of acquiring a new customer and is notoriously difficult to pinpoint in…
For many small businesses and start-ups, revenue reporting rules may seem daunting. Fortunately, technological advances have streamlined revenue reporting by automating manual processes and enhancing financial visibility, allowing you to…
Accurate revenue recognition for accrued and deferred income is essential for performance analysis and forecasting via monthly management accounts. But many organisations still rely on spreadsheets and other inefficient manual…
Deferred revenue is payments received by a business in advance of delivering the goods or services to the customer. The deferred revenue balance under IFRS 15 is only adjusted from…
This is the fifth and final article in our series covering SAAS benchmarks. The other articles in the series have focused on critical topics such as: Cash burn by funding…
This is the fourth article in our series covering SAAS benchmarks. So many early-stage companies wonder how they are performing v. the norm. Our objective in publishing this series is…
This is the third article in our 5-part series covering SAAS benchmarks. This article focuses on funding by growth stage, so we think you’ll find it particularly interesting. We include…
SAAS companies which track their data and metrics are consistently more successful in the long term. Investors know this, but are frustrated by investee data awareness and reporting. To quote…
ARR stands for Annual Recurring Revenue. It is used to understand the annualised revenue for a company, particularly for businesses with a subscription or SAAS model. ARR is easy to…
As Jeff Bezos says, ‘Focusing on the customer makes a company resilient.’ To this end, ScaleXP contains several tools to monitor, understand and reduce that all important customer variable... churn.…
