Cost of customer acquisition is a profound and critical metric for high growth companies. It indicates the cost of acquiring a new customer and is notoriously difficult to pinpoint in…
This is the fifth and final article in our series covering SAAS benchmarks. The other articles in the series have focused on critical topics such as: Cash burn by funding…
This is the fourth article in our series covering SAAS benchmarks. So many early-stage companies wonder how they are performing v. the norm. Our objective in publishing this series is…
This is the third article in our 5-part series covering SAAS benchmarks. This article focuses on funding by growth stage, so we think you’ll find it particularly interesting. We include…
SAAS companies which track their data and metrics are consistently more successful in the long term. Investors know this, but are frustrated by investee data awareness and reporting. To quote…
ARR stands for Annual Recurring Revenue. It is used to understand the annualised revenue for a company, particularly for businesses with a subscription or SAAS model. ARR is easy to…
As Jeff Bezos says, ‘Focusing on the customer makes a company resilient.’ To this end, ScaleXP contains several tools to monitor, understand and reduce that all important customer variable... churn.…
A cohort is a group of people who share a common characteristic over a certain period of time. Cohort analysis originated in science but was adapted to business as a…
SAAS companies all aim to achieve predictable revenue growth, a stable customer base, and eventually profitability. Measuring progress on the path to profitability is critical to building credibility with investors,…
The year 2020 has been a seismic shock to economies and business ecosystems; the never-ending uncertainty, hanging on with government support packages, frightened consumers, many failing businesses but also success…
