Leveraging Salesforce & Xero for Effective MRR & ARR Tracking – ScaleXP


Marjorie Stern Jackson

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In the competitive world of Software as a Service (SaaS), monitoring Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) is essential for the growth and stability of businesses. These metrics act as crucial financial indicators, reflecting steady revenue flows vital for strategic planning and forecasting. With tools like ScaleXP, your business can enhance its MRR and ARR tracking through integrations with Customer Relationship Management (CRM) systems such as Salesforce and accounting software like Xero. This article explores the significance of these metrics and how the integration of Salesforce, Xero, and ScaleXP can transform your financial tracking and analysis.

Understanding Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR)

MRR is the total expected revenue generated by your business from its subscribed customers within a month, while ARR extends this projection over a year. These metrics are vital for SaaS companies, offering insights into financial health, customer loyalty, and growth trajectory.

Refining MRR and ARR accuracy with ScaleXP

ScaleXP offers a new way for your business to track MRR and ARR by integrating with Salesforce and Xero. This integration allows for a more precise and comprehensive analysis of recurring revenue, combining invoiced revenue with potential earnings from contracts not yet invoiced. By utilising advanced text recognition and analytics, ScaleXP ensures that every piece of financial data, from customer interactions in Salesforce to invoicing details in Xero, contributes to an accurate calculation of MRR and ARR.

The importance of integrating CRM and accounting in revenue management

Integrating CRM tools like Salesforce with accounting software such as Xero is beneficial for revenue management. This collaboration provides a multidimensional view of your company’s financial data, merging customer relationship insights with invoicing and revenue details. Such integration ensures all relevant financial information is captured, improving the accuracy of MRR and ARR calculations.

ScaleXP's approach: improved revenue calculation with Salesforce and Xero integration

Leveraging ScaleXP’s integration with Salesforce and Xero, your business can adopt a refined approach to calculating MRR and ARR. This method accounts for both current subscription revenues and projected revenues from new contracts awaiting invoicing. This not only provides a dynamic and predictive financial model but also enables better management of revenue streams.

Understanding different MRR and ARR types with ScaleXP

ScaleXP helps your business dissect various types of MRR and ARR – including New, Expansion, Contraction, Reactivated and Churned revenue – offering detailed analysis for better financial planning. Understanding the nuances of each type is essential for business growth and sustainability. The insights provided by Salesforce and Xero integrations make this analysis more accessible and precise.

Enhancing revenue strategies with insights from ScaleXP, Salesforce and Xero

Utilising ScaleXP alongside Salesforce and Xero enables your business to effectively devise and implement strategies to boost MRR and ARR. These platforms enable informed strategies such as upselling, cross-selling, and pricing adjustments, meticulously monitoring their impact on recurring revenue.

Real-world success stories

Businesses that have utilised the capabilities of ScaleXP, Salesforce, and Xero have seen improvements in their revenue tracking and management. These success stories highlight the benefits of accurate MRR and ARR tracking, showcasing its impact on business growth, investor confidence, and strategic decision-making. Explore our case studies now!


Accurately analysing and tracking MRR and ARR are critical for the success of SaaS businesses. The integrations of ScaleXP, Salesforce, and Xero provide your business with a level of precision and insight in financial tracking, facilitating informed decision-making and sustainable growth. Explore how these synergies can transform your financial analysis and strategic planning.