Metrics for subscription & SaaS finance teams

The most important metrics that every SAAS company should have, from startup to scaleup.

SaaS Metrics & KPIs

ANNUAL RECURRING REVENUE (ARR)

Predictable revenue that a company can expect to receive on an annual basis from its subscription-based products or services.

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CUSTOMER CHURN

Customer churn is the percentage of customers who stop doing business with a company or using a service.

CUSTOMER RETENTION RATE

Percentage of existing customers who remain customers after a given period

MRR

MONTHLY RECURRING REVENUE (MRR)

Predictable revenue that a company can expect to receive on a monthly basis from its subscription-based products or services.

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MRR Growth Rate

Percentage increase in MRR over a certain period of time, most typically a quarter or a year.

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REVENUE GROWTH RATE

Percentage increase in revenue over a certain period of time, most typically a quarter or a year.

SAAS RULE OF 40

Measures the growth and profitability of a subscription business. Calculated as annual revenue growth rate plus EBITDA margin.

Consolidated company KPIs & metrics

With ScaleXP, you can easily track financial and non-financial insights. All KPIs are available for the parent company or any subsidiary, instantly consolidated with drill down functionality.

Budgets and forecasts can be loaded into the system, either from your accounting system or from a spreadsheet or CSV. 

Every metric is interactive, allowing you to click for further detail.  This is designed to make it easy to understand the full calculation, even for the most complicated metrics.

Consolidated KPI and metrics