Metrics & KPIs

How to increase your SaaS ARR – Top 10 tips


Marjorie Stern Jackson

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ARR Growth: Top Tips

Happy Customers = Higher Retention: Focus on customer success to prevent churn.

Tiered Pricing: Offer options to encourage upsells and meet varied customer needs.

Target New Markets: Expand your reach to find untapped customer segments.

Invest in Sales & Marketing: Attract new customers and promote higher-value plans.


Importance of SaaS ARR

Things move fast in the SaaS industry, and to succeed, it’s essential that your organisation can achieve continuous sustainable growth – increasing Annual Recurring Revenue is a key part of this. ARR, which is short for Annual Recurring Revenue, is a core metric that reflects the predictable revenue a SaaS company can expect to receive from its customers on an annual basis. It’s also one of the main things investors are interested in as we explore here. To boost ARR and achieve long-term success, SaaS companies need to focus on

Down below, we explore ten tips to help you maximise your SaaS ARR, while shedding light on the importance of ARR accounting.

1. Prioritise customer success

The foundation of any successful SaaS business is happy customers. By investing in your customer success team, you can ensure your customers are maximising the value they get out of your product. Some ways to achieve this include:

  • Proactively offering check-ins, particularly during onboarding and the early stages of a subscription, to ensure customers get fully set up and integrated.
  • Providing timely and helpful support via the channels your customers want to communicate with you on (in-app chat, email, phone, social media etc). 
  • Gathering feedback to understand any pain points and then working to address these. 
  • Celebrating customers achievements that have been generated from using your platform. 
  • Effectively communicating any new features and offering training for these. 

Satisfied customers are much less likely to churn. To stay on top of this, you can measure general sentiment of your customers with an NPS score (net promoter score) and track how this changes over time. 

A knock-on effect of happy customers is the power of word-of-mouth. Happy customers are not only more likely to renew, but also spread the word and tell their peers about how useful your product is.

2. Implement a tiered pricing model

Offering tiered pricing plans gives customers flexibility and allows them to choose a package that best fits their needs and budget. Create plans that cater to different user levels or feature requirements, encouraging upsells as customers grow and their needs evolve. By upselling additional features or services, you can increase the overall revenue per customer and boost your SaaS ARR.

3. Actively reduce churn

Customer retention is the cornerstone of ARR growth. Implement strategies to reduce churn rates, such as targeted re-engagement campaigns, personalised offers, and proactively addressing customer concerns. Calculate your churn rate regularly and take corrective actions to retain your existing customer base, as acquiring new customers is more expensive than retaining existing ones.

4. Upsell and cross-sell opportunities

Utilise customer data and analytics to identify upsell and cross-sell opportunities. When customers are deriving value from your product, they are more receptive to additional offerings. Use personalised recommendations to pitch complementary features or higher-tier plans that address specific customer pain points. This approach not only increases ARR but also strengthens customer loyalty.

5. Offer annual subscriptions

You can encourage your customers to opt for annual subscription plans rather than monthly ones by offering discounts or additional perks for annual commitments. This way, you can incentivise customers to sign longer contracts, which ensures predictable revenue for the year ahead. Additionally, annual subscriptions reduce churn rates by committing customers for a more extended period, thereby positively impacting your SaaS ARR.

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6. Target new market segments

Explore untapped markets or niche industries that could benefit from your SaaS product. Tailor your marketing and sales efforts to reach these specific segments. Expanding into new markets can provide additional revenue streams, diversify your customer base, and drive overall ARR growth.

7. Invest in sales and marketing

Increasing your SaaS ARR should not rely on existing customers alone, and instead requires continuous investment in sales and marketing efforts. Focus on inbound and outbound marketing strategies to attract potential customers and expand brand visibility. Sales teams should be trained to upsell and cross-sell effectively while showcasing the value proposition of higher-tier plans. A well-executed sales and marketing strategy will lead to a steady influx of new customers, driving revenue growth.

8. Monitor key SaaS metrics

ARR accounting involves meticulous monitoring of key metrics like Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Monthly Recurring Revenue (MRR). Understanding these metrics helps identify areas for improvement and informs strategic decisions to increase ARR. Regularly analyse your financial data to spot trends and patterns, enabling you to adjust your strategies accordingly. By integrating with your accounting system and CRM, ScaleXP offers reporting for over 40 key SaaS metrics; you can find out more here

9. Offer time-limited promotions

Time-limited promotions and discounts can create a sense of urgency among potential customers, motivating them to subscribe quickly. Consider running occasional promotions to attract new customers or encourage existing ones to upgrade their plans. However, you should be mindful of not overusing this strategy, as it can become unsustainable by devaluing your brand, or leading to frustration from existing customers.

10. Continuous product improvement

Invest in continuous product development and enhancements based on customer feedback and market trends. A constantly evolving and feature-rich product will not only boost customer retention, but also attract new ones. Happy customers are more likely to recommend your product, leading to increased ARR through referrals.


To sum up, increasing ARR is crucial for sustainable growth. By focusing on the tips above, you can drive revenue growth and ensure the long-term success of your SaaS company. Remember that ARR accounting is essential for understanding your organisation’s financial performance accurately and making data-driven decisions. To give you a good idea of a baseline for your organisation, read about calculating ARR valuation multiples here; you can also read more about revenue growth benchmarks.  By applying these ten tips, you’ll be well on your way to achieving higher SaaS Annual Recurring Revenue and securing a strong position in the market. 

If you’d like to find out more about how ScaleXP’s data-driven insights can help your organisation boost ARR, click here to book a free demo.