SAAS Benchmarks: CAC & CAC Payback
This is the second article in a series of five covering SAAS benchmarks, with data from the UK, USA as well as the impact of covid. Today our focus is…
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14/09/2021
SAAS Benchmarks
It’s hard to believe that summer is nearly over. (I personally have not had enough sunshine yet so wouldreally like it to last several more weeks of clear skies but,…
07/09/2021
Unit Economics & how to impress your investors
SAAS companies which track their data and metrics are consistently more successful in the long term. Investors know this, but are frustrated by investee data awareness and reporting. To quote…
06/08/2021
Your investors’ metric of choice – ARR & MRR
ARR stands for Annual Recurring Revenue. It is used to understand the annualised revenue for a company, particularly for businesses with a subscription or SAAS model. ARR is easy to…
24/06/2021
What is your Churn Rate? And what can be done to reduce it?
As Jeff Bezos says, ‘Focusing on the customer makes a company resilient.’ To this end, ScaleXP contains several tools to monitor, understand and reduce that all important customer variable... churn.…
12/05/2021
What is cohort analysis and how can it benefit your business?
A cohort is a group of people who share a common characteristic over a certain period of time. Cohort analysis originated in science but was adapted to business as a…
28/04/2021
Top 10 KPIs for Direct-to-Consumer companies
For direct-to-consumer businesses, key performance indicators enable you to track the health of your business and find the path towards a sustainable, healthy business model. This article, and the list…
23/03/2021
Top 10 KPIs and Metrics for SAAS Companies
SAAS companies all aim to achieve predictable revenue growth, a stable customer base, and eventually profitability. Measuring progress on the path to profitability is critical to building credibility with investors,…
26/01/2021
The importance of metrics during times of uncertainty
The year 2020 has been a seismic shock to economies and business ecosystems; the never-ending uncertainty, hanging on with government support packages, frightened consumers, many failing businesses but also success…
20/01/2021
