Metrics

Guides for SaaS and finance teams on month-end close, revenue recognition, SaaS metrics and consolidation.

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Mastering SaaS MRR Calculation: A Step-by-Step Guide

The MRR formula for monthly and annual SaaS subscriptions, with worked examples and how to automate MRR from your accounting data.

5 min read

Leveraging Pipedrive for Effective MRR Tracking with ScaleXP

How businesses can use the combination of Pipedrive and ScaleXP for effective tracking and management of MRR.

6 min read

Best MRR Calculators for SaaS Businesses

Compare the best MRR calculators for SaaS businesses and learn how to calculate Monthly Recurring Revenue accurately, every month.

2 min read

HubSpot MRR Tracking: How to Get Accurate ARR, MRR and NRR from HubSpot Deal Data

ScaleXP connects HubSpot deal data to your accounting system to produce financially validated MRR, ARR and NRR that reconcile with the books.

3 min read

How to increase your SaaS ARR – Top 10 tips

Ten practical ways to increase SaaS ARR through retention, expansion, pricing and new acquisition, and how to tell which ones are working.

6 min read

Why investors love ARR – The importance of revenue growth

SaaS companies rely on ARR as a key performance indicator. We explore why investors love ARR, and how revenue growth impacts SaaS investment.

4 min read

How ARR Impacts Valuation: Understanding the Connection

Why investors value SaaS companies on ARR, how growth rate and retention change the multiple you're offered, and how to calculate ARR correctly.

7 min read

Churn: The Silent Killer of ARR

How churn erodes ARR and valuation, how to tell whether your ARR churn is too high, and which SaaS metrics to watch as you work to reduce it.

6 min read

Top 10 Metrics and KPIs for SaaS Companies

To achieve predictable revenue growth, you need these 10 KPIs and metrics for SAAS companies, from start-ups to scale-ups.

8 min read

Unit Economics & how to impress your investors

Unit economics for SaaS: how to calculate LTV, CAC and revenue per customer, the 3:1 LTV to CAC rule of thumb, and what investors look for.

5 min read

Your investors' metric of choice – ARR & MRR

ARR or MRR? Learn which recurring revenue metric investors prefer at each stage, how to calculate both, and how to present them in your board pack.

5 min read

What is cohort analysis and how can it benefit your business?

A cohort is a group of customers who share a start date. Learn what cohort analysis means, how it works, and how SaaS teams use it to track retention.

6 min read

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