SaaS metrics

Guides for SaaS and finance teams on month-end close, revenue recognition, SaaS metrics and consolidation.

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IFRS 15: Revenue Recognition in SaaS Companies

IFRS 15 in plain terms: the five-step model, performance obligations, contract changes and deferred revenue, with SaaS examples you can follow.5 min read

SaaS ARR & Revenue Valuation Multiples 2026

Updated 2026 SaaS ARR and revenue valuation multiples. See public and private SaaS benchmarks, Rule of 40 impact, NRR, growth and investor-ready SaaS metrics.17 min read

QuickBooks Month-End Close Automation with AI

How to automate the QuickBooks Online month-end close with AI: reconciliations, accruals, prepayments and deferred revenue, and what still needs review.9 min read

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SaaS Valuation Multiples 2026: ARR and Revenue Multiples

The median public software company trades at 4.4x ARR; private SaaS at 4.8x to 5.3x. See 2026 ARR multiples by growth and size, every figure sourced.

6 min read

How to increase your SaaS ARR – Top 10 tips

Ten practical ways to increase SaaS ARR through retention, expansion, pricing and new acquisition, and how to tell which ones are working.

6 min read

Why investors love ARR – The importance of revenue growth

SaaS companies rely on ARR as a key performance indicator. We explore why investors love ARR, and how revenue growth impacts SaaS investment.

4 min read

How ARR Impacts Valuation: Understanding the Connection

Why investors value SaaS companies on ARR, how growth rate and retention change the multiple you're offered, and how to calculate ARR correctly.

7 min read

Churn: The Silent Killer of ARR

How churn erodes ARR and valuation, how to tell whether your ARR churn is too high, and which SaaS metrics to watch as you work to reduce it.

6 min read

Top 10 Metrics and KPIs for SaaS Companies

To achieve predictable revenue growth, you need these 10 KPIs and metrics for SAAS companies, from start-ups to scale-ups.

8 min read

Unit Economics & how to impress your investors

Unit economics for SaaS: how to calculate LTV, CAC and revenue per customer, the 3:1 LTV to CAC rule of thumb, and what investors look for.

5 min read

Your investors' metric of choice – ARR & MRR

ARR or MRR? Learn which recurring revenue metric investors prefer at each stage, how to calculate both, and how to present them in your board pack.

5 min read

What is cohort analysis and how can it benefit your business?

A cohort is a group of customers who share a start date. Learn what cohort analysis means, how it works, and how SaaS teams use it to track retention.

6 min read

Top 10 KPIs for Direct-to-Consumer companies

The 10 KPIs a direct-to-consumer ecommerce brand should track, from revenue growth and CAC to lifetime value, AOV, conversion, gross margin and returns.

9 min read

The importance of metrics during times of uncertainty

Inflation and rates are rising again in 2026. The SaaS metrics that matter most in uncertain times, and how finance teams track them without spreadsheets.

5 min read

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